Gamification is a very simple process of taking something that already exists like a website, an online community, an enterprise application, and then integrating game mechanics into it to motivate participation, engagement, and loyalty of employees for company. In Gamification the data driven techniques created by game designers use to engage players are applied to gain non game experiences in order to motivate actions that will add value to your business. To learn more about real world applications of gamification, we’ve created this post in which we’ve discussed the gamification of business that will help companies to transform their business operations.
The Market Is Booming
Trends in gamification are seen from number of years in business industry. But last year was a big hit, as more than 40% of the top 1000 companies by market value used gamification as their primary mechanism and they actually transformed their business operations to much higher extent with gamification. And this year more than 62% enterprises with big names are using gamification to keep on extending their operations. Hence, gamification and market boom goes hand in hand with one another.
History of Gamification
Since 1974, gamification is being used by companies and businesses to transform their business operations. You can see a glimpse of gamification history in the image given above. Plus you can also see with the use of gamification XBOX one player reaches to 1 million gamerscore in 2014.
In today’s tech realm, the modern gamification of business has many benefits over the conventional gamification as it transforms business operations so efficiently with creating opportunities for companies to expand. Nike built Nike+ for the purpose of engaging fitness enthusiasts to take their workouts to the next level. Similarly, Quirky is using gamification for crowd sourcing ideas from the inventors regarding product development. And there are many other companies out there that are benefiting from gamification.
Gamification is the Key in Consumerization of Enterprises
Big sharks in technology realm like IBM, Autodesk, SAP, Cisco, Pearson, and Salesforce, etc. are using gamification as their strategy nowadays because they are well aware of the fact that it is the key in consumerization of enterprises while making their strategies. The accomplishments achieved by gamification are seen by your bosses and coworkers bringing a positive and employee friendly environment in work place. The best part of gamification is, it gives boost to sales and customer service operations in companies.
Whether you’re a new business man or an old one, always keep one thing in your mind. Your business is no game at all, but motivating your team and employees to drive service excellence, or business transformation during tough periods of change is critical to success.
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